Rachel Furman, the owner of the Mouth2Mouth Beauty Bar, grew up in Bergen County New Jersey. During her studies at Temple University in Philadelphia P.A, she attended an Entrepreneurship Marketing class where she decided to hand-make eyeshadows and lipglosses. After a successful class project Rachel continued to hand-make makeup now adding lipsticks into the mix. After MTV came to Temples Campus looking for their next talent, Rachel was casted as a Makeup Mogul for their college version of MADE.

After the show the brand name Mouth2Mouth was born and Rachel began to sell her makeup online, through social media and at events creating brand presence around NJ, NY, PA, MD and DC. In 2019 she discovered permanent makeup and that women were seeking a simpler method to achieve even, full brows rather then drawing them on every day. She went to school to obtain her American Association of Micro-pigmentation certification and used the saved commission from her sales job to open up The Mouth2Mouth Beauty Bar in Hackensack NJ.

She currently specializes in Permanent Makeup for brows, eyes, and lips. She is a certified lash technician and also has her certification in professional teeth whitening. She has a 10 year old son and a 9 year old and 5 year old daughter. She is currently engaged and is getting Married in May of 2025.